{"id":7595,"date":"2025-07-03T08:44:48","date_gmt":"2025-07-03T11:44:48","guid":{"rendered":"https:\/\/certi.org.br\/blog\/?p=7595"},"modified":"2025-08-06T16:41:29","modified_gmt":"2025-08-06T19:41:29","slug":"internacionalizacao-e-sobre-construir-uma-empresa-global","status":"publish","type":"post","link":"https:\/\/certi.org.br\/blog\/internacionalizacao-e-sobre-construir-uma-empresa-global\/","title":{"rendered":"Internacionaliza\u00e7\u00e3o \u00e9 sobre construir uma empresa global"},"content":{"rendered":"\n<figure class=\"wp-block-audio\"><audio controls src=\"https:\/\/certi.org.br\/blog\/wp-content\/uploads\/2025\/07\/Internacionalizacao-e-sobre-construir-uma-empresa-global.wav\"><\/audio><\/figure>\n\n\n\n<p><strong>Internacionaliza\u00e7\u00e3o \u00e9 sobre construir uma empresa global<\/strong><\/p>\n\n\n\n<p>Para uma startup de base tecnol\u00f3gica, o que significa &#8220;internacionalizar&#8221;? A resposta mais comum \u00e9 vender para outros pa\u00edses. E, sim, esse \u00e9 um dos resultados, mas \u00e9 apenas a ponta do iceberg. A internacionaliza\u00e7\u00e3o \u00e9 um processo de transforma\u00e7\u00e3o que torna uma empresa mais resiliente, inovadora e competitiva em escala global.<\/p>\n\n\n\n<p>Quando uma startup se prop\u00f5e a entrar em um mercado maduro, como o europeu, ela n\u00e3o est\u00e1 apenas buscando novos clientes. Ela est\u00e1 se submetendo ao teste de estresse definitivo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Valida\u00e7\u00e3o de produto:<\/strong> Sua solu\u00e7\u00e3o \u00e9 realmente competitiva quando colocada lado a lado com os melhores do mundo?<\/li>\n\n\n\n<li><strong>Acesso a capital e parcerias:<\/strong> Entrar no radar de investidores e corpora\u00e7\u00f5es internacionais abre portas para aportes e projetos que seriam inacess\u00edveis no mercado local.<\/li>\n\n\n\n<li><strong>Absor\u00e7\u00e3o de conhecimento:<\/strong> A imers\u00e3o em ecossistemas de ponta acelera o desenvolvimento do time e da tecnologia, trazendo novas refer\u00eancias e pr\u00e1ticas para dentro da empresa.<\/li>\n<\/ul>\n\n\n\n<p>O resultado \u00e9 um ciclo virtuoso. Empresas que passam por programas de internacionaliza\u00e7\u00e3o estruturados abrem novos mercados, tornam-se mais atrativas para investimentos, mais eficientes em seus processos e mais preparadas para crescer.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/insights.certi.org.br\/sc-to-germany\/\" target=\"_blank\" rel=\" noreferrer noopener\"><img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"149\" src=\"https:\/\/certi.org.br\/blog\/wp-content\/uploads\/2025\/07\/Banner.png\" alt=\"\" class=\"wp-image-7601\" srcset=\"https:\/\/certi.org.br\/blog\/wp-content\/uploads\/2025\/07\/Banner.png 750w, https:\/\/certi.org.br\/blog\/wp-content\/uploads\/2025\/07\/Banner-300x60.png 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Um modelo que gera resultados<\/strong><\/p>\n\n\n\n<p>Aqui na Funda\u00e7\u00e3o CERTI, compreendemos que essa jornada exige preparo, conex\u00e3o e um profundo conhecimento dos mercados-alvo. Ao longo de nossa trajet\u00f3ria de mais de 40 anos, apoiamos muitas empresas a entrarem no mercado internacional.<\/p>\n\n\n\n<p>Um exemplo \u00e9 o programa <strong>Startup OutReach Brasil <\/strong>(antigo StartOut). Ao longo de suas edi\u00e7\u00f5es, o programa apoiou a inser\u00e7\u00e3o de <strong>386 startups<\/strong> brasileiras nos mercados mais promissores do planeta, incluindo 40 empresas catarinenses<strong> <\/strong>e<strong> <\/strong>j\u00e1 gerou mais de <strong>US$ 28 milh\u00f5es em neg\u00f3cios<\/strong> para as empresas participantes.&nbsp;<\/p>\n\n\n\n<p>Da mesma forma, o programa <strong>Sinapse da Inova\u00e7\u00e3o<\/strong>, ao preparar startups em seus est\u00e1gios iniciais, tamb\u00e9m criou conex\u00f5es internacionais. A partir dele, vimos empreendedores catarinenses se destacando em competi\u00e7\u00f5es na Su\u00ed\u00e7a (AIT Swiss Camp), sendo premiados em programas de acelera\u00e7\u00e3o na Alemanha (AdMaCom) e participando de capacita\u00e7\u00f5es de alto n\u00edvel no Reino Unido (LIF).&nbsp;<\/p>\n\n\n\n<p>A atua\u00e7\u00e3o da Funda\u00e7\u00e3o CERTI tamb\u00e9m se estende a projetos como a coopera\u00e7\u00e3o internacional SC-Berlim em Fot\u00f4nica e a organiza\u00e7\u00e3o de miss\u00f5es levando empresas catarinenses para diversos pa\u00edses europeus, mostrando um compromisso duradouro com a inser\u00e7\u00e3o global de nossas empresas.<\/p>\n\n\n\n<p>O padr\u00e3o \u00e9 claro: um programa bem estruturado, que combina capacita\u00e7\u00e3o, imers\u00e3o internacional e conex\u00f5es de neg\u00f3cio, \u00e9 o caminho para mitigar os riscos e aumentar as chances de sucesso l\u00e1 fora.<\/p>\n\n\n\n<p><strong>Nossa nova miss\u00e3o \u00e9 a Alemanha (e sua startup pode ir com a gente!)&nbsp;<\/strong><\/p>\n\n\n\n<p>Com base em toda essa bagagem, a Funda\u00e7\u00e3o CERTI, em parceria com a Funda\u00e7\u00e3o de Apoio \u00e0 Pesquisa Cient\u00edfica e Tecnol\u00f3gica do Estado de Santa Catarina (<strong>FAPESC)<\/strong>, est\u00e1 lan\u00e7ando o <strong>Programa de Internacionaliza\u00e7\u00e3o de Startups Catarinenses <\/strong><strong><em>SC to Germany.<\/em><\/strong><\/p>\n\n\n\n<p>O objetivo \u00e9 qualificar empresas de base tecnol\u00f3gica de todas as mesorregi\u00f5es de Santa Catarina para acessar o mercado alem\u00e3o. A escolha do destino \u00e9 estrat\u00e9gica: a Alemanha \u00e9 uma pot\u00eancia em inova\u00e7\u00e3o e empreendedorismo na Europa, sede de grandes corpora\u00e7\u00f5es, institutos de pesquisa de ponta e universidades de refer\u00eancia.<\/p>\n\n\n\n<p>As inscri\u00e7\u00f5es para o programa est\u00e3o abertas at\u00e9 <strong>04 de agosto<\/strong>. Convidamos as startups catarinenses que sonham em construir uma empresa de impacto global a acessarem a <strong><a href=\"https:\/\/insights.certi.org.br\/sc-to-germany\/\">p\u00e1gina do programa<\/a><\/strong> para mais informa\u00e7\u00f5es.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Internacionaliza\u00e7\u00e3o \u00e9 sobre construir uma empresa global Para uma startup de base tecnol\u00f3gica, o que significa &#8220;internacionalizar&#8221;? A resposta mais comum \u00e9 vender para outros pa\u00edses. E, sim, esse \u00e9 um dos resultados, mas \u00e9 apenas a ponta do iceberg. A internacionaliza\u00e7\u00e3o \u00e9 um processo de transforma\u00e7\u00e3o que torna uma empresa mais resiliente, inovadora e [&hellip;]<\/p>\n","protected":false},"author":91,"featured_media":7596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[2,49],"tags":[],"class_list":["post-7595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artigos","category-empreendedorismo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SC to Germany: Internacionaliza\u00e7\u00e3o de Startups Catarinenses<\/title>\n<meta name=\"description\" content=\"CERTI e FAPESC lan\u00e7am o SC to Germany, programa que prepara startups catarinenses para internacionaliza\u00e7\u00e3o e acesso ao mercado de inova\u00e7\u00e3o da Alemanha.\" \/>\n<meta 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