Entrepreneurship
CERTI works throughout the entrepreneurial journey, from the ideation of a startup to corporate innovation for large companies. Each stage of this journey is linked to specific challenges, and CERTI has solutions that meet each of these stages.
We look at all aspects of a company: Solution (Product and Technology), Market, Team, Management, Capital and Impact, always with the goal of helping entrepreneurs transform their ideas into scalable and successful businesses.
We are the most complete and experienced partner when it comes to entrepreneurship and innovation.
Entrepreneurship Programs and Own Methodologies
Over the course of its four decades of history, CERTI has developed methodologies for the various areas of entrepreneurship. Together, these methodologies help entrepreneurs at each stage of their journey, acting as a bridge in the so-called Valley of Death of Innovation. This term is used to describe the critical phase that companies find themselves in when they are already too mature to receive academic support, but still do not have sufficient cash flow to sustain themselves through commercial sales or attract private investment. In this sense, the methodologies help entrepreneurs with resources, including financial resources, knowledge and connections that will be strategic for getting through this phase and achieving success for their business.
The methodologies developed by CERTI for its programs have some points in common: focus on the entrepreneur, in a way that understands the main pain points and identifies the best way to accelerate the business. Another point is the use of CERTI’s robust network, with an extensive number of institutional, business, academic, government, and individual partnerships that act as mentors, investors, and evaluators in all states of the country and also abroad. These partnerships enable entrepreneurs to connect with the most relevant agents for their development.
And finally, another differential of the methodologies is the strong technological competence, offered by the various reference centers in various technologies, and the more than 400 collaborators work in an integrated manner, contributing to the selection and development of projects with cutting-edge knowledge and the most modern in Brazil and the world in terms of technology and business development.
Learn about the main entrepreneurship programs on the Cases page.
Business incubation
CELTA is the first business incubator in Brazil, founded in 1986 by the CERTI Foundation with support from FAPESC. Located in Florianópolis, CELTA offers a physical and virtual environment dedicated to providing comprehensive support to startups, providing infrastructure, mentoring, networking and, above all, technological acceleration with the support of CERTI’s reference centers.
Its mission is to provide support to Technology-Based Enterprises (EBTs), stimulating their creation, development, consolidation and interaction with the business and scientific community.
READ ON THE BLOG
Innovation Environments and Technology Parks
These are spaces that are conducive to the continuous development of technological innovations. Innovation Environments are spaces for collective learning, knowledge exchange and productive practices, and interaction between the various innovation agents: innovative companies, research institutions and government agents. Business incubators, technology parks, local production arrangements (APLs), industrial and business clusters, and consortia are some common examples of innovation environments.
CERTI also works on the development, implementation, operation and management of Technology and Innovation Parks, using its own methodology that encourages co-creation and partnerships between various local actors to structure an environment that is favorable to innovation. The objective is to integrate conceptual and science and technology issues, as well as business and legal models, land, environmental and architectural aspects, economic viability, in addition to defining marketing, market and feasibility elements for enterprises and anchor projects.
READ ON THE BLOG
CASES
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